One feature that seems to surprise many is that Kajabi has email marketing! In other words, if you get Kajabi, it can replace your current service like Mailchimp, ConvertKit, MailerLite, etc. This can definitely save you money!
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There are 2 main features to Kajabi email: Broadcasts and Sequences. So let's talk about the difference between an email broadcast and an email sequence in Kajabi.
An Email Broadcast is an individual email sent to a filtered list of subscribers from your People tab. A Broadcast is useful when you need to get an announcement out to your list or need to send a single email to update your users.
An Email Sequence is a series of emails that will begin sending immediately after the user is subscribed or a certain amount of days after the user has been added to the sequence.
To learn more about how it all works, here's Kajabi's help file on Email Broadcasts and Email Sequences. If you have questions that aren't answered there, please feel free to leave a Comment below or email [email protected]!
PS: What if you just want to send a product, course, or membership update to your paid members? Then you can use the Announcements feature provided by Kajabi!